ABOUT US
Rings Marketing is a joint venture between Sportsworld, brandRapport, b-focused and Spring Worldwide. By combining their extensive experience, the company is in a unique position within the UK to provide an independent and experienced consulting service, focused on delivering a return on investment for its clients. Rings Marketing will work with companies initially to develop strategic solutions which satisfy their brand and business objectives, and subsequently develop and implement unrivalled activation, hospitality and legacy programmes.
Chad Lion-Cachet, CEO of world-leading event hospitality and travel company Sportsworld, explained the rationale behind the new joint venture: “To fully evaluate and then implement potential sponsorship programmes requires very specialised experience and a broad range of capabilities. Rings Marketing offers a unique solution for brands by combining the diverse and complementary skills of a team with first class expertise in the UK in the fields of strategic consultancy, activation, legacy programming and hospitality. We’re excited about the opportunity of delivering this differentiated service to brands through one-on-one workshops, observation programmes and guest hospitality experiences.”
One of the founders of this new venture is former British Olympic Association Director of Marketing Marzena Bogdanowicz, who has in depth knowledge of every Olympic sponsorship programme in the UK over the last ten years. Bogdanowicz, Managing Director of b-focused, commented: “Having worked closely with brandRapport to create an Olympic programme for one of the BOA’s existing sponsors, I believe they have an exceptional understanding of the sponsorship opportunities within the UK.”
Chief Executive of Spring Worldwide, Ian Jarman and Spring’s Managing Director, Thomas Godfrey, will be utilising their proven experience in the legacy field to create sustainable CSR initiatives that deliver value to corporate clients. He commented: “The yield of sponsorships are now being determined by their ability to deliver positive CSR outcomes combined with traditional rights and benefits – Rings Marketing has the capability to successfully deliver on all of these elements!”
The Individual Agencies:
b-focused
b-focused, headed up by Marzena Bogdanowicz, has over 16 years of sports marketing experience, 10 years of which have been in the Olympic arena. Marzena was the architect behind the Team GB brand and was responsible for the development of the BOA’s overall Olympic marketing strategy working with numerous Olympic partners in their sponsorship planning, activation and implementation.
brandRapport
brandRapport is a leading associative marketing and sponsorship agency, serving global and UK based clients for the last 25 years. The company provides expertise in sponsorship strategy and activation to brands such as Vodafone, UBS, E.ON, Lenovo, BG Group, AXA, Standard Chartered and Magners.
Sportsworld
Sportsworld is one of the world’s leading providers of sponsor hospitality and travel management solutions, with four offices around the world. They are the Official Ticket and Tour Operator for the British Olympic Association and 17 other National Olympic Committees. The company has unrivalled Olympic experience having operated programmes to the last 11 Olympic Games.
Spring Worldwide
Spring, founded by Ian Jarman and Thomas Godfrey, has a wealth of experience in the sports marketing and sustainability fields. Spring’s team has been involved with numerous multi-stakeholder community programmes which deliver reputational and marketing benefits on a global basis.
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